Case study : Amtex – Event Promo Video

Overview:
Amtex wanted a dynamic promotional video for a major event, with a clean 2D animation style that could engage viewers and clearly communicate the event details across multiple languages.

Challenge:
The challenge was to create a visually engaging video using existing footage and assets, while keeping the animation lively, professional, and adaptable to three languages (Arabic, French, and English).

Process:

• Wrote the full script to guide the narrative and flow of the promo
• Curated and integrated existing videos from previous client events
• Used ready vector files to create smooth 2D animations, adding motion, depth, and subtle transitions to make the visuals pop
• Produced three language versions while maintaining a consistent visual style

Tools / Software Used:
After Effects – Illustrator – Premiere Pro

Outcome / Fun Fact:
The final videos were highly engaging, visually appealing, and approved by the client across all three languages. The combination of animation, motion design, and careful editing ensured the event promo captured attention and effectively promoted the event.