Case Study — ChocoSol Lottery Campaign
Project Overview
ChocoSol approached me to create a dynamic video campaign for a chocolate lottery promotion. The goal was clear: deliver a high-impact 30-second video that quickly explains the concept, attracts the right audience, and clearly shows how to participate.
My Role
3D Artist · Video Editor · Scriptwriter · Motion Designer
The Process
1. 3D Creation
The project started with building realistic 3D chocolate bars from scratch. Before receiving the official packaging files, I modeled and rendered the chocolate tablets to ensure a premium and appetizing look that matched the brand’s identity.
Once the packaging files were provided, I integrated them seamlessly into the 3D models for a final, polished result.
2. Script & Concept
I wrote the full script for the video, focusing on:
- Clarity and speed of message
- Strong visual storytelling
- Simple explanation of the lottery mechanics
The challenge was to communicate everything clearly and efficiently within 30 seconds—without overwhelming the viewer.
3. Voice Over Production
To elevate the quality of the video, we collaborated with a professional voice actor to deliver a high-end, engaging voice over that matched the brand’s tone and credibility.
4. Final Video Production
I handled the full video production:
- Editing and pacing
- Motion graphics
- Visual hierarchy to guide attention
- Clear call-to-action explaining exactly how to participate
The final result achieved the goal: a concise, attractive, and easy-to-understand lottery video—delivered in exactly 30 seconds.
Extended Content
After the main video, the client requested additional content to support the campaign. I created:
- Trend-based short videos
- Animated clips optimized for social media
- Supporting visuals to extend the campaign’s reach and engagement
These extra assets helped reinforce the main message and keep the campaign active across multiple platforms.
Outcome
The campaign successfully combined 3D visuals, storytelling, and motion design to create a strong promotional package that was both visually appealing and strategically effective.
Tools Used
Blender · After Effects · Premiere Pro